Answers › Glossary › What is the WhatsApp Cloud API? What is the WhatsApp Cloud API? The Cloud API is Meta’s hosted WhatsApp Business API. Bridge connects to it directly. Last updated September 29, 2026 Related answers What is a conversation in Bridge? What is the Incoming queue? What is a handoff? What does Take over mean in Bridge? See it in Bridge Bridge's team can walk you through this on a demo. Book a demo