Glossary
Plain definitions of Bridge and WhatsApp Business terms.
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What is an urgent service?
An urgent service is a bot option that hands the conversation to staff immediately and puts it first in the queue, such as pain or emergency for a clinic.
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What is a misfire?
A misfire is a reply the bot does not recognise.
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What is the WhatsApp service window?
The service window is the 24 hours after a customer's last message, when a business may send free-form replies.
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What is a click-to-WhatsApp ad?
A click-to-WhatsApp ad is an ad that opens a WhatsApp chat with the business when someone taps it.
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What is a WhatsApp template message?
A template message is a Meta pre-approved message, required to message a customer outside the 24-hour window.
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What is the WhatsApp Cloud API?
The Cloud API is Meta's hosted WhatsApp Business API.
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What is a BSP?
A BSP, or Business Solution Provider, is a third party that resells WhatsApp API access.
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What is a WABA?
A WABA is a WhatsApp Business Account.
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What is WhatsApp Embedded Signup?
Embedded Signup is Meta's popup that connects a business's WhatsApp account to an app such as Bridge.
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What is the WhatsApp two-step verification PIN?
It is a registration PIN on a WhatsApp number.