WhatsApp rules
How Bridge works with Meta’s WhatsApp Cloud API and its messaging rules.
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Does Bridge use the official WhatsApp API?
Yes.
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What is the WhatsApp 24-hour window, and how does Bridge handle it?
WhatsApp allows free-form replies for 24 hours after a customer's last message.
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Do I need a BSP to use Bridge?
No.
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Who owns the WhatsApp number connected to Bridge?
The business keeps its own WhatsApp Business Account and connects it to Bridge through Meta's signup popup.
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Can Bridge message customers who never contacted me?
No.
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Has Meta reviewed Bridge’s app?
Yes.
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Can I use my existing WhatsApp Business number with Bridge?
Yes.